// 01 — marketing audit

Find out what your marketing is actually doing.

Most teams can't say which 20% of their marketing drives 80% of revenue. We can — in days, not a quarter. You get a ranked 90-day plan, not a 60-slide deck.

> 48h turnaround > fixed scope > senior human review
// the problem

Busy is not the same as working.

Campaigns ship. Dashboards glow. Pipeline stays flat. Usually it's not effort that's missing — it's focus. Messaging drifts away from the buyer, budget follows habit instead of return, and nobody owns the leak between first touch and closed deal.

A marketing audit puts the whole system on one table: who you're selling to, what you're saying, where you're saying it, and what comes back.

Sound familiar?

  • CAC creeping up quarter on quarter
  • Sales says the leads are wrong
  • No one agrees who the ICP is
  • Lots of channels, no clear winner
  • Churn is a mystery
// what the audit covers

Six areas. Every one checked.

AI runs the sweep across each area. A senior specialist reads every finding and keeps only what moves the needle.

01

ICP + value proposition

Is the buyer you target the buyer who pays?

  • Customer data vs stated ICP
  • Jobs-to-be-done mapping
  • Value prop clarity test
02

Positioning

How you read next to three direct competitors.

  • Message overlap map
  • Differentiation gaps
  • Category framing
03

Funnel

Stage-by-stage conversion and where it breaks.

  • Visit → lead → SQL → won
  • Drop-off diagnosis
  • Hand-off friction
04

Retention

What happens after the first purchase.

  • Cohort breakdown
  • Expansion signals
  • Churn reasons
05

Channel ROI

Return per channel, not just activity.

  • Spend vs pipeline
  • Effort vs outcome
  • Kill / keep / scale
06

Roadmap

What to do Monday morning.

  • 90-day priorities
  • Owners + effort
  • Expected lift
// the method

Human-led. AI-amplified.

Machines are fast at finding things. People are good at knowing which things matter. Every Awditor audit uses both, in that order.

STEP 01

Scope call

30 minutes on goals, numbers and access. We agree what "fixed" looks like.

STEP 02

AI sweep

Our tooling ingests your site, messaging, analytics and competitor footprint, and flags patterns at scale.

STEP 03

Human review

A senior marketer reads every signal, interviews the data, and throws out what doesn't matter.

STEP 04

Walkthrough

60-minute session on the findings and the 90-day plan. You leave with priorities, not homework.

// what you get

Deliverables.

Written to be acted on, not filed. Everything is yours to keep and share.

Audit report

Findings by area, each with evidence and severity.

90-day roadmap

Ranked actions with owner, effort and expected impact.

Positioning map

You vs three competitors on the axes buyers care about.

Recorded walkthrough

The 60-minute session, yours to share with the team.

// faq

Questions, answered.

What access do you need?

Read-only analytics and CRM access, plus any recent campaign reports. We work with exports if you prefer not to share logins.

How long does it take?

Most marketing audits are delivered within 48 hours of receiving access. Larger multi-brand scopes are quoted separately.

Is this a sales pitch for a retainer?

No. The audit is fixed scope and stands on its own. If you want help implementing, ask — otherwise the plan is yours to run.

Who actually does the work?

A senior marketer who has run growth in-house. AI handles the sweep; a person writes every recommendation.

See where your marketing leaks.

Tell us what feels off. Scoped quote inside 24 hours.

Request the Marketing Audit