Where the ad spend goes to die.
Paid, email, social, CRM and the tracking that ties them together. We measure every active channel on cost and return, expose every tracking gap, and show you where money is leaking.
You can't optimise what you can't measure.
Every platform claims credit for the same conversion. Pixels fire twice or not at all. The CRM is half-full. So budgets get set on gut feel, and the channel with the best-looking dashboard wins — not the one that makes money.
A digital marketing audit fixes the measurement first, then tells you honestly what each channel is worth.
Sound familiar?
- Platform-reported ROAS doesn't match revenue
- Email open rates falling off a cliff
- CRM data nobody trusts
- Agency reports that only show wins
- No agreed CAC or LTV number
Six areas. Every one checked.
AI runs the sweep across each area. A senior specialist reads every finding and keeps only what moves the needle.
Paid media
Google, Meta and LinkedIn account efficiency.
- Structure + targeting
- Wasted spend
- Creative fatigue
Deliverability and lifecycle performance.
- SPF, DKIM, DMARC
- Sequence performance
- List health
Social
Organic content that earns attention — or doesn't.
- Content performance
- Cadence + format
- Effort vs return
CRM
The system of record, and whether it's true.
- Data hygiene
- Lifecycle stages
- Automation gaps
Tracking + attribution
The plumbing under every number.
- Analytics + pixels
- UTM discipline
- Attribution model
Unit economics
The numbers budgets should be set on.
- Blended + channel CAC
- LTV baseline
- Payback period
Human-led. AI-amplified.
Machines are fast at finding things. People are good at knowing which things matter. Every Awditor audit uses both, in that order.
Scope call
Active channels, spend levels, tools and the numbers leadership watches.
AI sweep
We pull account, analytics and CRM data and run automated checks for waste, duplication and gaps.
Human review
A senior performance marketer reconciles platform claims against revenue and finds the real story.
Walkthrough
60 minutes on spend, tracking and where to move budget next.
Deliverables.
Written to be acted on, not filed. Everything is yours to keep and share.
Channel audit report
Each channel scored on efficiency with evidence.
Spend waste map
Where budget is going with no measurable return.
Tracking fix list
Every broken or missing event, ready for your developer.
CAC + LTV baseline
One agreed set of numbers to plan against.
Questions, answered.
What access do you need?
Read-only access to ad accounts, analytics, your email platform and CRM. We never need edit rights.
We use an agency. Is this awkward?
It doesn't need to be. Many clients use the audit as an independent second opinion — it often helps the agency too.
Do you cover B2B and B2C?
Yes. The channels differ, the method is the same: measure honestly, then rank what to change.
How long does it take?
Usually 48 hours from access. Accounts with very large spend or many markets are scoped on the call.
Find the spend that isn't paying.
List your channels. Scoped quote inside 24 hours.
Request the Digital Marketing Audit