Your brand, as customers actually see it.
The website says one thing, the deck another, LinkedIn a third. We inventory every surface, flag every contradiction, and tell you which fixes buy the most trust.
Inconsistency reads as risk.
Brands rarely break in one big moment. They erode — a new colour here, an off-tone email there, a sales deck built from a template nobody approved. Customers don't notice the details. They notice the feeling: this company doesn't quite have it together.
A branding audit gives you the full picture before you spend on a rebrand you might not need.
Sound familiar?
- Three versions of the logo in use
- Website and sales deck sound like different companies
- Guidelines exist but nobody follows them
- Competitors look more premium at a lower price
- A rebrand is on the table and nobody knows why
Six areas. Every one checked.
AI runs the sweep across each area. A senior specialist reads every finding and keeps only what moves the needle.
Visual identity
Logo, colour, type, imagery, layout.
- Usage consistency
- Contrast + legibility
- System vs one-offs
Verbal identity
Voice, tone, naming and messaging hierarchy.
- Voice drift scan
- Tagline + claims audit
- Jargon load
Touchpoint inventory
Every surface a customer meets.
- Web + product
- Social + email
- Decks + docs
Competitor mapping
Where you sit in the category visually and verbally.
- Look-alike risk
- White space
- Price-signal fit
Asset gaps
What teams keep improvising because it doesn't exist.
- Missing templates
- Missing imagery
- Missing rules
Guidelines readiness
Can a new hire ship on-brand on day one?
- Guideline completeness
- Accessibility
- Handoff format
Human-led. AI-amplified.
Machines are fast at finding things. People are good at knowing which things matter. Every Awditor audit uses both, in that order.
Scope call
We list your surfaces, your competitors and what triggered the question.
AI sweep
We crawl your public footprint and collect every logo, colour, headline and tone sample at scale.
Human review
A senior brand designer and a writer judge the evidence — what is drift, what is deliberate, what matters.
Walkthrough
60 minutes on the findings, with a fix-or-rebrand recommendation.
Deliverables.
Written to be acted on, not filed. Everything is yours to keep and share.
Brand audit report
Annotated evidence of every inconsistency, ranked by visibility.
Touchpoint inventory
A spreadsheet of every surface, its owner and its status.
Competitor map
Visual and verbal positioning against your category.
Fix list
Quick wins, system fixes and a clear view on whether a rebrand is warranted.
Questions, answered.
Do you redesign the brand?
No — the audit tells you what to fix and whether a redesign is justified. Many clients find a tidy-up beats a rebrand.
What do you need from us?
Your current guidelines (if any), recent decks and access to shared brand folders. Public surfaces we collect ourselves.
Does it cover tone of voice?
Yes. Verbal identity is half the audit — we review copy across web, email, social and sales material.
How long does it take?
Typically 48 hours from access for a single brand. Sub-brands and multi-market scopes are quoted on the call.
Find out if you need a rebrand — or just a tidy-up.
Send us your site. Scoped quote inside 24 hours.
Request the Branding Audit